How do I build a private labeling brand... Using Bootstrap methods

[GroovyOctopusLabs]

How do I register my name legally so no one takes it?

So the time has come where I want to legally hold the name GroovyOctopusLabs. So like… How do I do that. I know I know use googlefu but I seriously want the forums help with this because there has to be some people here who have registered names.