Ever since my last project blew up in my face I’ve been on the grind and I’ve got my sights set on the beautiful KavaRoot. There is no and I mean NO local or mass produced, ready to drink, medium dosage, tasty kava drinks in any of the northern USA. In south Florida the ish is a novelty in kava bars because it taste like dirt and sanitizer. Hell, every kava bar I’ve been to has great vibes and,… more kratom sales than kava.
So, this is the beginning of my second diary. Trying to turn oils into tasty drinks seems to be my thing. There’s already water soluble powders. I think I’ll start with those. But if I can turn true kava powder into a non shitty drink, it’ll be fun.
To lay out some of my plan.
First, I’m gonna carbonate the shit out of it. Fizzy drinks just hit the pallet so much better than non carbonated.
0 calorie. I’m on a health kick and I’m forcing everyone else to be on one too, and sucralose is cheap as hell for how sweet it is.
Less than 8oz. It makes most people get nauseous that’s no bueno.
Under 200mg kavalactones. I don’t want idiots drinking this stuff and crashing their car and suing me.
Things I’ve learned from my last failure;
Business insurance: nope, can’t get it even if I wanted to. But what I can do is throw all this liability on other companies which is exactly why I’m only doing B2B unless I know for a fact someone is over 21
Labels: clear, warning labels. I’m not sure if this legally helps me, but at least I can sayi tried if 15 year old billy buys a bottle and happens to already have liver issues and die.
Strength: STRONG IS NOT BETTER DAMNIT. I don’t care what anyone says, a strong drink almost never makes sense from a business standpoint compared to a mild one.
Marketing: I did way too much word of mouth marketing. This time I’m going all in on businesses, AdWords, SEO, the whole thing.
Production: This is the worse part. I wish I could just make this stuff in my basement like the failed chemist I am. But no, laws and regulations and sanitation. So I’ll use a ghost kitchen for a few hours, bust out a metric crap ton of bottles, package and seal them all in there so nothing can fall back on me.
I think that’s it. If you don’t like my formatting I don’t care. This is a diary that happens to be public.
Peace Love Unity Respect my business minded friends. Until next time.