if they are looking to produce cannabinoids?
looks & smells like drug strain cannabis.
doesn’t make appreciable THC
makes lots of some other cannabinoid
if CBG is$60k a kilo, that’s where I’d start 
edit: I didn’t respond earlier because “seed” implied “hemp seed oil”, in which case we were discussing fiber, cannabinoid, or oil seed breeders, and I couldn’t wrap my head around that can of worms.
I hear the Canadian’s try and tri-crop, seems like there might be compromises to all three product streams. @Lincoln20XX?