100% has been turned into a marketing term, one company’s definition of full spectrum can be miles away from another’s, but for the uneducated consumer base who won’t ever even take a look at a COA all they know is it’s “full spectrum” “co2” is what they want to buy and isolates and ethanol are bad.
Does that mean 5% minor cannabinoids? .5%? .005%? Yes yes and yes. Terps? Who knows!
Fun part is half the time the people behind the brands are just as clueless as the consumers.