As soon as the next shiny object appears everyone runs to it as fast at they can, overproduces, and tanks the price. There is a lot of benefit to those going after what they think the next big cannabinoid will be in 2-3 years, also there is a lot more risk. The breeders and guys with all star genetics in this industry may just make out like bandits in the long run because without them we aren’t going to get plants with high concentrations of new/novel cannabinoids. Next few years are going to be a lot of fun.