I have seen quite a few larger companies (THC and CBD) advertisements on my feed lately as I’m sure most of you have as well.
Looking to heavily advertise my hemp business within a 10 mile radius of my retail location I am opening targeting specific demographics.
From what I understood previously you were not able to mention CBD in the ad or landing page, but I see many companies doing that and getting through just fine. Is it ingestible products they don’t like? Or even topicals?
Here’s what I’ve got. We make no health claims, unsure why they don’t want my money
Honestly, it’s nearly impossible to digitally market CBD and THC products. Everything is pay to play now and they will not let you pay if you deal with drugs. That being said, I would stick to more traditional forms of advertising for your business.
It’s very difficult to have hyper localized targeting doing any form of digital marketing. Hashtags are for subjects and are not places. So you could have a following of 1,000,000 but if you do not have the distribution network. You can’t serve those people and make money off your investment.
I would stick to posters and flyers and sponsoring local events and concerts that people 21 and over attend in your area. Use a penetration strategy and undercut your competition to gain market share.
Or mail out coupons for your products so everyone who lives in a 10 mile radius.
The company that I work for is multinational and we have an Instagram and LinkedIn. But thats only because not everyone can purchase 10K syringes from us. So we target all the dispensaries and businesses in North America. Plus we can easily mail them because they are exempt from the PACT act.
But with a target market of everyone 21 and over living in a 10 mile radius. I would not recommend heavily investing in digital marketing.
Set up a Google My Business account. Try a Geo fencing campaign. Create an IG account and website landing page with no mention of CBD anywhere, to use to advertise only.
Will give that a go thank you! Thinking it would be possible to mention hemp but not CBD? A store address? Seems like we will have to get creative with this to keep the ads up.
Going back in time to a previous life, when people would post OMMP/215 stuff on Craigslist, (not that I would know anything about that) the move was to put up an ad with an absurd title (free unicorns, etc) to get a bunch of clicks before changing the title to OMMP or 215, to throw off the flag to click threshold and keep it up for weeks/months. Same game different cards.
I guess I am! If SEO is the way to go and I’ll be spending thousands on it I would like to deal with someone I can meet with face to face with unfortunately, and do my best to avoid the green tax.
SEO is on the list, if I could get localized Instagram ads it would be a complete game changer though
I feel like you might want to steer clear of health claims. I wouldn’t want to tell you do so something and get in trouble down the road. Marketing cannabis is really complicated because its 21+ and federally illegal and its only legal in certain states. Marketing cannabis hardware is nearly impossible. So I can’t even imagine CBD.
