that sucks man. Just that whole mindset. I want to educate my audience. So they cant be fooled, even if they dont get it from me. I think about what if i didnt know about cannabis…i wouldn’t want someome to take advantage of me, sell me some snicklefritz. Im sure lots of canna companies dont like what im doing…idc at all. Im going to educate others. Good bud doesnt mean you have to be a “heady glass qtip” head or w/e ur talking about. Smells like greed to me. What IF your family member was sick and in need of GOOD bud? How would u feel if some greedy dork deceived and scammed them w the snicklefritz? Not just the sick…ppl want relief…and getting ripped off. I hate that. #FGREED
2 Likes
Here in San Antonio the shops with the best education and glass are dying to china glass family chains and cheaper d8 products lol.
I won’t be making that same mistake witnessing it.
Location is the single most Important thing for a retailer. My Grandma died of ALS in Texas and we just started offering 0.5% thc weed for a script here for ALS patients.
Don’t get me started about what’s wrong with society.
5 Likes
@Killa12345 should have swooped one
Get that new lambo…
2 Likes
Seriously… Look at all the companies he competes with…
Can point out over $2 Milly in loans.
Half of me is like 
damn players. The other half of me is like … Cringe… But 1% and forgivable? Oof
4 Likes
Edited for continuity
5 Likes
Generally, I would agree; for flower perhaps. Flower is reasonably easy to sell on its basic attributes. It has looks, smell (if in an environment to preview it). There are a lot of qualities to flower that individuals will pick out as what matters to them.
What about oils and concentrates? Vapes? Edibles? Topicals and tinctures.
In the context of marketing on high quality, I would disagree. But to be clear, the goal isn’t to change their mind, it’s to expand their understanding so it aligns with your marketing of whatever factors you want to highlight making your product of “high quality”. You won’t sell that $60 cart half as easy as the $30 cart if your market only wants cheap vape pens. The trick is getting them to see the value in the extra $30 cost.
Quality (or value), is merely a factor of perception by the consumer. Change their perception [towards your goals] and you’ve exuded tremendous value. Consider, cannabis derived terpenes versus botanically; to a consumer buying $30 carts the botanically derived terps can seem like high quality (and a great deal!). When the same consumer is exposed to carts with really good cannabis derived terps at twice the price, their perception of the botanically derived cart changes. They becomes less valuable; less of quality to the consumer. Suddenly that $30 seems like trash bin pricing and $60 carts are considered to be quality (regardless if the are). Of course for some, this is entirely not the case and they will only purchase on other factors such as cost.
That only happens when the consumer is educated and exposed. That is the goal of marketing. Exposing you not only to the existence of our product, but the why of why you should want it more than another product from someone else.
Using flower as the example still. Consider the medical patients that doesn’t leave their house to get their meds; they cannot smell it. They often don’t get to see the flower either. At best there may be some TAC percentages and a largely made up description of the effects. In this situation, only a few factors come into play, and they are all man made. Brand, name of the product, TAC numbers, cost, and a description of effect.
In this situation what is the deciding factor? If you’ve done well, people may purchase purely based on your brand. In this case, your brand is high quality and hopefully you’re reveling in your success! Name of product, I find this to be less of a deciding factor, primarily when it is the name of a strain of cannabis the consumer desires. TAC numbers are all well and good, and some people purchase solely based on these numbers; having high numbers will appeal to them. Cost as we’ve discussed can be the sole purchasing decision for someone. It is hard to market value to a consumer concerned only about cost. The description of effect is the single most successful selling tool in this instance. In this instance, You’re selling outcomes. “Euphoric head high with slight body tingling that nestles you into a warm hug”. Sounds lovely to me.
Point is, high quality is a marketing term, it’s a lie we tell to influence perception within our target market. Will that flower feel like a warm embrace? Maybe. But probably not. Will they be disappointed when the description doesn’t line up to the description of effects? Not in my experience.
How you market quality to a consumer looking for a $30 vape pen is going to be different than one looking at $60 pens. How you market to a person with a product in person is different than how you must market to a person where the product cannot be touched until purchased.
High quality means different things to various types of consumers, it varies based on product, market segment, price points, and an endless list of consumer attributes.
Knowing your products market is your best advantage for selling.
1 Like
if i really wanted one, i could easily buy a brand new SVJ right from the dealer…
I dont need the PPP loans. i dont live beyond my means… I still drive 2 newer cars that cost me under $18k. Looking on Carvana… i could sell them for 2k more than i paid new and they are 4-5 years old, but they only have 30k miles on them.
i live in a place i rent right now cause of location… im good They can get all those loans and have the irs looking at all their shit… im good!
i believe in earning and saving what you need. I dont really believe in needing all that shit. Would i like a lambo… Yes… could i buy one today… Yes but i have other financial goals like having a california beach condo… Townhouse in the mountains… then maybe ill retire and buy a lambo or ferrari… join the country club and smoke disty blunts on the golf course every day… but until then… ill live like im collecting food stamps and living poor!
11 Likes
Meanwhile their customers can’t even open bank accounts lol
3 Likes
I ain’t trying to be them. Just went out. Grabbed breakfast for the family. Went for a bike ride. Gonna go take some laps in the pool.
I’m looking for time not millions.
11 Likes
Nah, no need to name call. All their direct competition is doing the same. After further research I can’t find anyone not doing it besides Killa.
Name a big company not doing it. I haven’t found summits.
1 Like
And Indofab. But yeah I totally get it!
1 Like
Lol Advanced Extraction took 700k+ in one go. That’s the biggest one I’ve seen so far. I’m not gonna hate the players playing the game, but I’m gonna remember how they play.
2 Likes
You are right though, and I guess that they are entitled to it seeing as how it comes from taxes etc. I’m just jealous that I can’t get any of that shit! I’ll be straight up! It disgusts the shit out of me, but it is what it is.
Who cares if this forum agrees with my ‘nonsense’. No one on this forum has ever given me a single dollar.
As @moveweight just addressed— the only opinion that matters is that of the customer base I sell to. I understand them. And I don’t speak to them like I would on this forum.
For example— why market D8 products as “Delta-8”. It’s a useless word. It means nothing to 99% of the consumer market. It requires explanation.
Just fucking say THC, and indicate ‘Delta-8’ in a less prominent part of the packaging.
To do anything else is a disservice. Speak your customers’ language.
11 Likes
Lol classic hemp boi move…
8 Likes
Get off your high horse.
How are you ‘educating consumers’?
What you fail to realize is that your prospective customers don’t know who the fuck you are, and 99% of the time don’t want your ‘education’.
There’s gotta be a word for this similar to ‘mansplaining’.
Benchmark engagement metrics prove me right on this. Brands that successfully garner enough of consumers trust & attention to ‘educate them’ are few and far between.
What you call ‘educating’ is probably more akin to unsolicited & unwanted advice.
8 Likes
I don’t chase consumers who are motivated by price. Not my target customer.
I don’t tell people my product is high quality. I show them.
I largely agree with your reply. You’re putting some things I’ve said in different words, and expounding on others.
3 Likes
I agree. Competing on price is a fools errand in my experience.
Yes exactly! Convincing people of something is a lot of work. Instead, I want to tell a story with my product. The reason it exists, why I, the producer am passionate about it. People buy into that kind of thing, they want to be part of it. They want to associate themselves, their identity, with those attributes you display. The moment you start doing comparisons the mind of your consumer changes.
Thats brand building at its best. Congratulations on your success in doing so. It’s admirable
1 Like
Yessir!
The tough part about marketing is spending money on and getting placements in front of actual prospective buyers.
Too many brands’ social media is 95% people who will never come across your products in the store.
Same goes for billboards, commercials, etc.
So education & advertising in general is tougher logistically than people realize.
5 Likes