I want to share the most valuable lesson I’ve learned in this industry. If you haven’t learned this lesson yet, no joke it can change your life.
I also want to share a money making idea I have, never fully implemented myself but have made some good money off parts of it, if you have the will to take it all the way you could do very well with it.
The most valuable lesson I’ve learned is what value is
. I know many of y’all have already learned but most people haven’t got a clue what value is and how to provide it. Our school system and society tends to instill in people a very limiting idea of value. Once you understand value your whole outlook on money and life will change.
I used to quote consulting and construction jobs for people based off man hours and materials, I’d charge 100 to 200 per hour for my time, plus any help I’d have to hire at their rate, plus materials, then multiply that total by 2 or 3. Looking at things from my perspective that seemed great.
My mentor taught me to break things down from the clients perspective but using your knowledge. If you have exceptional knowledge and skills and the ability to move quickly (speed is key most people building a legal facility will pay stupid money for speed), often times you provide many times more value to them than you would think based off resource inputs. Understanding value and being able to present the true value of what your doing for a client is the easiest way to multiply your income without doing extra work. And when you learn how to present value correctly to prospective clients, they will be ecstatic to cut you a check or deposit money into your account. It’s an awesome feeling to watch someone write you check smiling ear to ear feeling like a genius because they’re saving time and money while gaining peace of mind by going with you.
Here’s a money making idea:
Do a complete breakdown of laws in a recently legalized state and put it in a pdf that is accessible to the layperson. This can also be done for city ordinances if they apply. Offer these ebooks for free as a form of lead generation.
Set up a professional website. Make friends with the clerks at as many building departments or other government organizations as possible. Quality over quantity of relationships. They get asked all the time for help because people are clueless and don’t know where else to go. You are providing value to them if you can if you make it easy for them to point people in the right direction so they don’t have to deal with bs all day. Any effort you put into making friends and providing value to city and state employees will pay you back many fold. Don’t be an idiot and do anything illegal to gain favor, if you walk the line carefully you’ll get much farther. Value comes in all forms, a genuine smile and an understanding ear can go farther than $1m in a duffel bag, true story.
After you are well versed in the laws write SOPs and fill out all applications for licensing, make PDFs of these with blanks for client specific information and give good instructions on how a given client needs to fill out these apps. Sell for $5-10k
If you go above and beyond on these ebooks, by really making it easy for your client to take them and use them to apply for licensing, you are providing insane value, many times the asking price.
Once you have these set up it will also be super easy for you to do applications for people that don’t want to do it themselves. Charge around 20k to do them yourself.
Now before you start selling anything, find one person that needs help, if you need to, do it for free, or offer a guarantee or money back, whatever you need to do to get the first client. Go above and beyond for that client. Once you pull off one you got experience and a reference.
It is really important to do this for the right person, every town has a fixer or people that play the game and know everyone, everyone in town should know who the power brokers are ask around and you’ll find out. Many times these people use favors and influence to compensate for being low on funds, but they will know all the rich chumps, help them and they’ll pay you back 10x by selling your services for you. The more influential the first person you help is and the more value you provide your first client the faster your business will grow.
Once you have this down the actual applications can be automated, they’re super easy once you’ve done a couple and you can train someone to take that over. Seeing as how you can automate most of the application process I’d price the ebook high and use it as a decoy price to highlight the value of the full service.
Depending on your skill set you can spin this into other forms of consulting or construction. At the very least if you understand the laws you should be able to do security camera and access control layouts, this can be an easy $2-5k for several hours of work. Any needs clients may have that you can’t fulfill, find someone that can and make friends with them act as an affiliate for these other service providers.
Get creative and build a little permaculture network of contractors, service providers and material providers, where everyone’s back gets scratched, be the linchpin that keeps the wheels moving and holds everything together. The linchpin does very little work in moving a wagon, but it provides the most value because a wagon goes nowhere without it.
Now not everyone will be able to do this. It’s a lot of work, won’t pay right away, and takes a certain type of character but it can be relatively easy money once you get the initial leg work out of the way and develop a strong circle of associates.
Every step of the way figure out how to add the most value with the least input for everyone you interact with, always go above an beyond, and always put people over money. Remember providinng value always pays off, act from abundance not scarcity.