I am conducting a market research project for the CBD industry. I was told to reach out to you all because this community specializes in CBD products. I have a survey takes about 5 minutes, it is used strictly for academic research purposes. All data that is collected will remain anonymous. If you are interested, please email me at amteitelbaum@gmail.com. Thanks!
There are a lot of people here Iโm sure would be happy to talk for a fee, myself included. Unlikely you will get much info without either paying or being super open about what this is for
Survey is regarding market research for the CBD industry. Results will not be publicly, available. This is an academic survey. Let me know if you want to participate ! Thanks
What institution are you affiliated with? Most everyone under a farm bill research program is technically affiliated with an university. Who has access to the data? What are you using the data for? What data are you seeking?
I am affiliated with California State University Northridge. Data is not publicly available, nor will it be published. All answers and responses will remain anonymous. We are using the data to help a start up company restructure its marketing operations. The data we are seeking is to correlate consumer behavior with CBD products.
After the whole Phylos scandal people are pretty reluctant to help โresearchโ nowadays unless the uses are 100% transparent. Iโm sure if you provide more info people will be more open to helping you.
Publish the questions here. Youโre clearly getting compensated to conduct the research on behalf of a single commercial entity, your survey respondents should be compensated as well.
I wish I was getting compensated. But that is a great Idea to publish the questions here. I am just not sure people would feel comfortable answering these questions in a public thread. Perhaps you can email me the answers when you see them if you do not want to respond publicly. Thanks for the recommendation
There are lots of extremely reputable CBD consultants on here that the company could hire if they want to succeed. Itโs one thing to help a university publish new findings that we too can benefit off of but this looks more like a โsurveyโ to help their business and the money just goes to your institution rather than the CBD professionals providing the actual insight.
Like I said there is no money involved, this is just a consulting project that I need to conduct as an academic requirement. But your concerns are valid. Here are the questions as you have collectively requested.
Have you ever used any CBD products?
ยท Yes
ยท No
ยท Not familiar with CBD products
What form of CBD do you usually use? (check all that apply)
ยท Edible (CBD-infused food or drink)
ยท Drop or spray
ยท Vaping Device
ยท Topical rub or cream
ยท Cigarette/ smokable form
ยท Pill or capsule
What do you use CBD for? (check all that apply)
ยท Better sleep
ยท For fun or recreation
ยท Help with joint pain
ยท Reduce stress or anxiety
ยท Chronic illness
ยท Helps you relax
ยท Other (please specify): __________________
How often do you use CBD products? (check all that apply)
ยท Daily
ยท Weekly
ยท Once a month
ยท Every 2-3 months
ยท Once a year
ยท Other (please specify): ____________________
Where do you usually buy CBD? (check all that apply)
ยท Cannabis dispensary
ยท Retail store focused on CBD products
ยท Online retailer
ยท CBD brand website
ยท Other (please specify): _____________________
How much do you spend on CBD products per month?
ยท Under $30
ยท $31 - $51
ยท $52 - $72
ยท $73 - $93
ยท Other (please specify): _________________
Do you have a specific brand of CBD products that you like?
How important are these factors when purchasing a CBD product?
ยท Price (Not Important, Less Important, Neutral, Important, Very Important)
ยท Brand Name (Not Important, Less Important, Neutral, Important, Very Important)
ยท Convenience (Not Important, Less Important, Neutral, Important, Very Important)
ยท Quality (Not Important, Less Important, Neutral, Important, Very Important)
9. How often do you purchase CBD products?
ยท Everyday
ยท Once or twice a week
ยท Once a month
ยท Other (please specify): __________________________
10. How did you learn about CBD products? (check all that apply)
ยท Friend/ Relative
ยท Radio
ยท Television
ยท Newspaper
ยท Social Media
ยท Other (please specify): ______________________________
What factors deter you from purchasing a CBD product? (check all that apply)
ยท Unclear information
ยท Lack of brand awareness
ยท Weak online presence (social media)
ยท Unsure about products regulation
ยท Other (please specify): ____________________________
What is the strength level of CBD products that you purchase? (check all that apply)
ยท 150mg
ยท 300mg
ยท 500mg
ยท 1000mg
ยท 1500mg
ยท Other (please specify): ______________________
What is your gender?
ยท Female
ยท Male
ยท Other (please specify): _________________
What is your age?
ยท 18-24
ยท 25-34
ยท 34-45
ยท 46-54
ยท 55 and over
What is your household income?
ยท Under $29,999
ยท $30,000 - $49,999
ยท $50,000 - $74,999
ยท $75,000 - $99,999
ยท $100,000 - $149,999
ยท $150,000 - $199,999
ยท $200,000 or more
What is your marital status?
ยท Single
ยท Married
ยท Widowed
ยท Divorced
ยท Living with partner
Race Ethnicity
ยท Hispanic or Latino
ยท White
ยท Black or African American
ยท Asian or Asian American
ยท Other (please specify): _____________
Education
ยท Less than High School diploma
ยท High School
ยท Some college
ยท Bachelorโs degree
ยท Graduate degree
ยท Doctorate degree
This is the territory for consultants. If you were doing the project for the university and the results were public, many more would be likely to answer your questions. Many of us can easily say what products are and are not working in the current market. Many of us could help guide most any company to having a successful product line based on what we know, but usually that costs money. I am guessing this is a project for a class you are taking?
When your professor asks what you learned conducting the study, [quote=โstoopkid, post:15, topic:51765โ]
Itโs one thing to help a university publish new findings that we too can benefit off of but this looks more like a โsurveyโ to help their business and the money just goes to your institution rather than the CBD professionals providing the actual insight.
[/quote]
Quality and quantity of responses highly influenced by proposed end use of data